New Operation Lifesaver videos share rail safety messages for young adults

WASHINGTON, DC, November 27, 2017 – Operation Lifesaver, Inc. (OLI, http://www.oli.org) the national rail safety education nonprofit, has released five new videos aimed at educating younger adult audiences on the dangers of being near tracks and trains. The new videos were developed as part of OLI’s ongoing mission to reduce collisions, fatalities and injuries at highway-rail crossings and prevent trespassing on or near railroad tracks. The new materials include two animated videos aimed at risk-taking younger males and three music videos.   

OLI Interim President Wende Corcoran said, "These engaging new materials were designed to emphasize our key safety messages with younger adult audiences. We're grateful to our safety partners at the Federal Railroad Administration for providing the funding for these rail safety education tools."

Corcoran said the animated one-minute videos, titled “Time to Wait” and “Hit by a Train,” target males aged 18-35, the demographic most likely to be involved in crossing and trespass incidents. The music videos, titled “A Story to Tell,” “You Better be Aware,” and “Operation Lifesaver Rap,” were created as part of a digital advertising campaign during the first U.S. Rail Safety Week, held September 24-30.

The five videos are available on the videos page of the OLI website, or on Operation Lifesaver’s Vimeo page.

"These new materials are intended to be shared on social media with family, friends, and other safety-minded organizations," said Corcoran. “We urge all of our volunteers and fellow safety advocates to post links to the videos and like, retweet and pin them to help raise awareness – and save lives.”

About Operation Lifesaver - Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and preventing trespassing on or near railroad tracks. A national network of trained volunteers provides free presentations on rail safety and a public awareness campaign, “See Tracks? Think Train!” equips the public with tips and statistics to encourage safe behavior near the tracks. Learn more at http://www.oli.org; follow OLI on FacebookTwitterPinterest and Instagram

Tweetables!

Help us spread the #railsafety message by sharing our new videos, like this one: https://vimeo.com/235973573 #astorytotell

Watch this music video and find out why “You Better be Aware.” https://oli.org/video/view/rail-safety-rap-1 #railsafety

This 30-second video tells you why there is an #OperationLifesaver https://vimeo.com/235935748 #railsafety

Watch our new #railsafety video: it just might save your life – or the life of someone you love. https://oli.org/video/view/time-to-wait #keepthemsafe

Take one minute to watch this video and find out why it’s never worth taking a risk near railroad crossings! https://vimeo.com/238991188 #railsafety

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Media Contact

Operation Lifesaver, Inc. understands the importance of the news media’s role in helping the public make safe decisions around tracks and trains.

To request further information about Operation Lifesaver’s activities, or for additional safety information, please contact our national headquarters office at 703-739-0308. If you are a reporter on deadline, please contact:

About Operation Lifesaver

Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and trespassing on or near railroad tracks. Our team consists of nationwide network of volunteers who work to educate people about rail safety, state coordinators who lead the efforts in states across the U.S. and a national office in Washington, D.C., that supports state programs, develops education materials, and creates public awareness campaigns for audiences of all ages. 

 

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Operation Lifesaver, Inc.
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703-739-0308
Fax: 703-519-8267
Email : [email protected]

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