Operation Lifesaver Snowmobile Clip Debuts on YouTube
(Washington, DC – February 8, 2010) Just in time for the Mid-Atlantic’s historic snowstorm, Operation Lifesaver, the nonprofit rail safety group, launched its “Snowmobile Fun” short video on YouTube at http://bit.ly/cF8EC2.
“As the snow piles up around the country, snowmobile riders are tempted to ride on the plowed railroad tracks,” said Operation Lifesaver President Helen Sramek. “This video uses humor to reach this unique audience with an important safety message: “Ride the Trails, Stay Off the Tracks.”
In the wake of near hits and collisions between trains and snowmobile riders, Operation Lifesaver is using the power of YouTube to remind snowmobilers to avoid train tracks.
The snowmobile clip features two riders faced with a choice: take the snowmobile trails or turn onto the railroad tracks. The snowman registers a charcoal frown and a safety message. The two key messages: “Cross tracks at the crossbuck. Ride the trails, not the rails.”
Funding for the spot, which was filmed in Pennsylvania, comes through a grant from the Federal Railroad Administration and the Department of Transportation. The video was produced by Big Picture of Springfield, Virginia.
About Operation Lifesaver
Operation Lifesaver, Inc. is a national, non-profit safety education group whose goal is to eliminate deaths and injuries at railroad crossings and along railroad rights of way. Operation Lifesaver has programs in all 50 states and the District of Columbia, with trained and certified presenters who give free safety talks to community groups, schools, school bus drivers, truck drivers and community organizations to raise awareness of the need for caution around railroad tracks and trains. For more information, including driving safety tips and to request a free safety presentation in your community, visit www.oli.org.
Operation Lifesaver, Inc. understands the importance of the news media’s role in helping the public make safe decisions around tracks and trains.
To request further information about Operation Lifesaver’s activities, or for additional safety information, email general[at]oli.org or contact our national headquarters office at 703-739-0308.
If you are a reporter seeking information for a local news story, view our list of state Operation Lifesaver program contacts.
If you are on deadline for a story and would like Operation Lifesaver, Inc.'s perspective on a highway-rail safety or trespass prevention topic, email news[at]oli.org
About Operation Lifesaver
Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and trespassing on or near railroad tracks. Our team consists of nationwide network of volunteers who work to educate people about rail safety, state coordinators who lead the efforts in states across the U.S. and a national office in Washington, D.C., that supports state programs, develops education materials, and creates public awareness campaigns for audiences of all ages.
Operation Lifesaver, Inc.
425 Third Street SW, Suite 915
Washington, D.C. 20024
Email : [email protected]
Media Inquiries: [email protected]
Transit Inquiries: [email protected]