Radio Competition Names Operation Lifesaver Radio PSA Best of The Year

Common Sense campaign logo

WASHINGTON, DC, September 29  – A 60-second radio commercial for Operation Lifesaver's Common Sense trespass prevention campaign ( created to promote train safety was named the best Public Service Announcement (PSA) at the 2010 Radio Mercury Awards, held in New York September 27. The PSA was created by Baltimore-based Exit10 and produced by Annapolis-based Flying Brick Radio.  You can listen to the PSA and email it to friends at the Radio Mercury Awards website: You can also download the PSA.

“By winning this prestigious award, the Common Sense PSA will increase its use and enhance safety awareness among 18-34 year olds, who now make up one-third of rail trespass casualties,” said Helen Sramek, president, Operation Lifesaver.

“It’s always nice to have work recognized, but it’s especially satisfying to win an award for a public service announcement. It means that our work was judged as being very effective at saving lives. It’s hard to find something more important than that,” said Jonathan Helfman, Exit10 creative director.

About the Radio Mercury Awards

Created by the Radio Advertising Bureau in 1992 and sponsored by Arbitron, the Radio Mercury Awards are considered the premier radio advertising competition in the country.  The competition recognized 40 finalists and 9 winners in 9 different categories. Other winners and finalists were for much larger advertisers, including AT&T, Proctor & Gamble, GEICO, Heineken USA and Microsoft.

About Operation Lifesaver

Operation Lifesaver's mission is to end collisions, deaths and injuries at highway-rail grade crossings and along railroad rights of way. A national network of volunteers provides free presentations on rail safety. For more information or to request a free safety presentation, visit

Media Contact

Operation Lifesaver, Inc. understands the importance of the news media’s role in helping the public make safe decisions around tracks and trains.

To request further information about Operation Lifesaver’s activities, or for additional safety information, email general[at] or contact our national headquarters office at 703-739-0308.

If you are a reporter seeking information for a local news story, view our list of state Operation Lifesaver program contacts.

If you are on deadline for a story and would like Operation Lifesaver, Inc.'s perspective on a highway-rail safety or trespass prevention topic, email news[at]

About Operation Lifesaver

Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and trespassing on or near railroad tracks. Our team consists of nationwide network of volunteers who work to educate people about rail safety, state coordinators who lead the efforts in states across the U.S. and a national office in Washington, D.C., that supports state programs, develops education materials, and creates public awareness campaigns for audiences of all ages. 


National Office

Operation Lifesaver, Inc.
425 Third Street SW, Suite 915
Washington, D.C. 20024

Fax: 703-519-8267
Email : [email protected]

Media Inquiries: [email protected]

Transit Inquiries: [email protected]

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