Teen tragedy in Utah highlights need for Operation Lifesaver’s “Bad Move” PSA

Utah Operation Lifesaver's Vern Keeslar talks to KSL-TV about the "Bad Move" campaign.

WASHINGTON, DC, October 19, 2011 – A tragic incident involving teens and trains in Utah has underscored the importance of Operation Lifesaver’s new “Bad Move” pedestrian rail safety campaign.  KSL-TV in Salt Lake City featured the campaign in a story about a recent local pedestrian-train incident that resulted in the deaths of two girls and injuries to a third.  The KSL news coverage included excerpts from the PSA and an interview with Utah Operation Lifesaver State Coordinator Vern Keeslar.

See the story here http://bit.ly/nyw3Kv

The national nonprofit education organization’s “Bad Move” PSA (www.oli.org/badmove), which tells the story of a young couple who choose a dangerous place to walk, targets ages 16-34 with a goal of reducing pedestrian-rail trespass injuries and deaths.  An accompanying poster has a QR code that allows users with a reader app to view the PSA on their smart phones. The "Bad Move" poster has been distributed to 130 driver education classrooms across Utah to promote public rail safety for drivers and pedestrians.

“Our thoughts are with the families of these young girls,” said Operation Lifesaver President Helen Sramek. “The goal of our latest safety campaign is to emphasize the need to stay away from the tracks – so that tragedies like this can be prevented.”

The PSA and posters are being distributed through Operation Lifesaver’s 50 state programs. In addition, Amtrak’s home page, www.amtrak.com, features a link to the PSA; and transit systems including Sound Transit in Seattle, Washington, the Northern Indiana Commuter Transportation District South Shore line in Northwestern Indiana, and Capital MetroRail in Austin, Texas are displaying the posters.  For more information, contact your State Coordinator by visiting www.oli.org.

Operation Lifesaver (www.oli.org) is a national, non-profit safety education group whose goal is to eliminate deaths and injuries at railroad crossings and along railroad rights of way. It has programs in all 50 states with trained and certified presenters who provide free talks to raise the public’s safety awareness around tracks and trains. 

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Media Contact

Operation Lifesaver, Inc. understands the importance of the news media’s role in helping the public make safe decisions around tracks and trains.

To request further information about Operation Lifesaver’s activities, or for additional safety information, email general[at]oli.org or contact our national headquarters office at 703-739-0308.

If you are a reporter seeking information for a local news story, view our list of state Operation Lifesaver program contacts.

If you are on deadline for a story and would like Operation Lifesaver, Inc.'s perspective on a highway-rail safety or trespass prevention topic, email news[at]oli.org

About Operation Lifesaver

Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and trespassing on or near railroad tracks. Our team consists of nationwide network of volunteers who work to educate people about rail safety, state coordinators who lead the efforts in states across the U.S. and a national office in Washington, D.C., that supports state programs, develops education materials, and creates public awareness campaigns for audiences of all ages. 

 

National Office

Operation Lifesaver, Inc.
425 Third Street SW, Suite 915
Washington, D.C. 20024

703-739-0308
Fax: 703-519-8267
Email : [email protected]

Media Inquiries: [email protected]

Transit Inquiries: [email protected]

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