News & Events
Rail Transit Safety Education Best Practices Report Available
Washington, D.C. (October 25, 2018) – The report “Best Practices for Rail Transit Safety Education” is now available from Operation Lifesaver, Inc. (OLI), the national nonprofit rail safety education organization. The report was produced to assist transit agencies in developing effective public education campaigns in their communities. OLI works with the Federal Transit Administration (FTA) and transit agencies across the country to promote safe behavior around light rail, streetcars, commuter rail, and subways.
“Statistics show that most fatalities on transit property involve members of the general public, not transit riders or employees,” says OLI Interim President Wende Corcoran. “This report confirms the importance of education in equipping the public to stay safe when around transit and light rail systems.”
The report is based, in part, on a survey of past recipients of OLI’s Rail Transit Safety Education Grants which covered 25 organizations in 16 states and the District of Columbia. It includes a compilation of materials and activities supported by those grants.
The report provides five recommendations for developing an effective public education campaign:
- Match the approach to the target audience;
- Balance goals with resources;
- Make the campaign engaging for the audience;
- Work with partners to expand your reach; and
- Spread funding over several educational projects.
The report also reviewed the pros and cons associated with different types of public outreach including radio and TV ads, videos, social media, vehicle/station/platform ads, billboards, community events, and classroom materials.
Corcoran noted that Operation Lifesaver, Inc. is preparing to open another round of competitive Rail Transit Safety Education Grants and the best practices report could help future grantees – as well as all transit agencies – develop effective safety campaigns.
“Operation Lifesaver, Inc.’s Rail Transit Safety Education Best Practices report was made possible through the support of the Federal Transit Administration,” Corcoran noted. “Operation Lifesaver appreciates our ongoing partnership with the FTA, as well as with transit agencies throughout the U.S. who are committed to improving safety for their passengers, employees, and the general public.”
About Operation Lifesaver - Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and preventing trespassing on or near railroad tracks. A national network of trained volunteers gives free presentations on rail safety and a public awareness campaign, “See Tracks? Think Train!” provides the public with tips and statistics to encourage safe behavior near the tracks. OLI leads an international observance of Rail Safety Week each September. Learn more about Rail Safety Week; follow OLI on Facebook, Instagram, Twitter and Pinterest.
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Operation Lifesaver, Inc. understands the importance of the news media’s role in helping the public make safe decisions around tracks and trains.
To request further information about Operation Lifesaver’s activities, or for additional safety information, email general[at]oli.org or contact our national headquarters office at 703-739-0308.
If you are a reporter seeking information for a local news story, view our list of state Operation Lifesaver program contacts.
If you are on deadline for a story and would like Operation Lifesaver, Inc.'s perspective on a highway-rail safety or trespass prevention topic, email news[at]oli.org
About Operation Lifesaver
Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and trespassing on or near railroad tracks. Our team consists of nationwide network of volunteers who work to educate people about rail safety, state coordinators who lead the efforts in states across the U.S. and a national office in Washington, D.C., that supports state programs, develops education materials, and creates public awareness campaigns for audiences of all ages.
Operation Lifesaver, Inc.
425 Third Street SW, Suite 915
Washington, D.C. 20024
Email : [email protected]
Media Inquiries: [email protected]
Transit Inquiries: [email protected]