Operation Lifesaver launches redesigned website
WASHINGTON, DC, November 8, 2019 – Operation Lifesaver Inc., the national, non-profit rail safety education group, has launched its redesigned website (www.oli.org) to reach new audiences and further its mission of preventing tragic deaths and injuries on or near train tracks. The completely redesigned site, which is maximized for an improved user experience on mobile devices, gives visitors an immediate sense of the organization’s lifesaving mission and offers simplified site navigation.
“The new oli.org is visually more appealing, easier to navigate and designed for optimal viewing whether the visitor is using a laptop, desktop or mobile device. We made it our priority to meet accessibility standards and create easily identifiable resources that are only a click away for our website visitors and rail safety partners,” said Operation Lifesaver Executive Director Rachel Maleh.
“The design incorporates our vision for a website that makes an immediate impression on first-time visitors while improving navigation for our existing audiences,” noted Maleh.
New features on the website include:
• Simplified main navigation through four main categories, including a dropdown “Info for” feature to quickly locate resources for key audiences including kids, first responders, law enforcement, media, new drivers and others.
• A new “Safety Near Trains” section with links to track safety basics, background on Operation Lifesaver’s public awareness campaigns and other rail safety information.
• A new “Track Statistics” section, which offers statistics on railroad crossing collisions and pedestrian trespassing from the Federal Railroad Administration as well as quick facts on rail safety and Operation Lifesaver’s efforts.
• A new Materials library accessible by a link at the bottom of each page, which offers a central location for visitors to find free and downloadable rail safety resources sorted by media type, material type, audience and topic.
Major funding for the redesign was obtained from grants via the Federal Railroad Administration (FRA), Federal Transit Administration (FTA) and Federal Highway Administration (FHWA).
“We are grateful to our safety partners at the FRA, FTA, FHWA and the U.S. Department of Transportation for making this redesign possible,” Maleh concluded.
About Operation Lifesaver
Operation Lifesaver is a nonprofit public safety education and awareness organization dedicated to reducing collisions, fatalities and injuries at highway-rail crossings and preventing trespassing on or near railroad tracks. A national network of trained volunteers gives free presentations on rail safety and a public awareness campaign, “See Tracks? Think Train!” provides tips and statistics to encourage safe behavior near the tracks. OLI leads an international observance of Rail Safety Week each September. Learn more about Rail Safety Week; follow OLI on Facebook, Instagram, LinkedIn, Twitter and Pinterest.
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